Fan Al Emarat
Client
Fan Al Emarat
Industry
Cultural Arts
Type
Google Ads Search Campaign
Overview
A Google Ads search programme for Fan Al Emarat, a cultural arts organisation in the UAE, built to capture demand at the point of search and turn it into direct enquiries. Running on a $30 daily budget, the campaign has served 1.39M impressions and driven 35.6K clicks across the reporting period, at a reported cost per conversion of dh46.57. Search is a thin auction in this category — only one other advertiser competes on the same terms in the full-period report — which makes holding the top slot both achievable and essential: the account leads on impression share and appears in the absolute top position 43.80% of the time, ahead of its rival.
The Challenge
Cultural arts is a category where demand exists but is not constantly in-market: people search for it around specific occasions, events and commissions rather than continuously. That makes each qualified enquiry disproportionately valuable and wasted spend disproportionately costly, because the volume simply isn't there to average out mistakes. On a $30 daily budget the campaign had to stay present for a relatively narrow set of high-intent queries over a long period, holding the top of the page whenever those searches actually happened, rather than buying broad, cheap traffic that would never convert.
Our Solution
AWAcyber built the account as a search campaign focused on holding position for the queries that matter rather than maximising reach. With a small competitive field, the strategy was to secure and defend the top of the results page: the account carries a 43.80% absolute top-of-page rate over the full period, ahead of the only other advertiser in the auction, and its 25.23% impression share in the most recent two-week window is close to double its nearest competitor's. Conversion tracking was configured so that enquiries, not clicks, measured performance, giving a reported cost per conversion of dh46.57. Auction Insights is monitored as an early-warning system rather than a scoreboard — the latest window shows a new competitor entering with rising share and outranking rate while the account's own share eased back, which is precisely the signal that determines where bids and budget move next.
Our Process
- 1Category and search-demand review for the UAE market
- 2Keyword research across cultural arts and event queries
- 3Search campaign build on a $30 daily budget
- 4Ad copy and extension setup
- 5Conversion tracking configuration for enquiries
- 6Position-focused bidding to defend top-of-page presence
- 7Auction Insights monitoring across both competitors
- 8Share and outranking-rate review as new advertisers enter
- 9Ongoing reporting on cost per conversion and auction position
Technology Stack
Project Gallery
Results & Outcomes
1.39M
Impressions
Served across the reporting period
35.6K
Clicks
Driven from 1.39M impressions
dh46.57
Cost Per Conversion
As reported in Google Ads
43.80%
Abs. Top of Page Rate
Highest in the auction across the full period
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